Hi guys, I am back with Part 2 of my three-part series of How to Become and Influencer. If you missed Part 1 you can read it now by clicking here: Part 1 Introduction. This post will focus on creating high quality content along with getting noticed. Of course I won’t drag it out, I will try my best to get straight to the point. Don’t forget to subscribe to my page for Part 3, Monetizing Your Accounts. Once it is out I will send an email to all of my subscribers. Thanks guys.
Part 2, Creating Content (Equipment)
Ok, so creating high quality content is key when it comes to being a influencer. First off is what type of equipment you use. It does not have to be top of the line equipment when starting off. Right now I use a Nikon D3200, GoPro, Polaroid Camera,Canon SX610 HS and my iPhone 7 Plus. With all of the equipment I have, I have to admit that I use my iPhone the most. You just want something that takes clear photos really. Fir example the iPhone 7 Plus has a 12 MegaPixel rear facing camera which is all you need if you would like to compare. You can take a look below at a few photos I took or my girlfriend took (@natalieperretta), on our trip to Miami.
Part 2, Creating Content (Editing Software)
I am going to keep this short and sweet. Do not over edit your photos. Try your best to keep them original if anything just color correct them. I use Photoshop for my flat lays and Adobe Lightroom for my lifestyle photos. If you are using Instagram and don’t have these softwares to edit just use Instagram’s editing tools. They offer a lot of different options when it comes to editing photos and even videos now.
Part 2, Getting noticed (Social Media, Instagram)
Once you’re satisfied with your photos it is time to post them on all of your social media pages. For now I am going to focus on Instagram. “Why Instagram?”, you may ask. Instagram is still the #1 growing social media platform. It is better to get started now than later. Anyways, once you upload your photo you will want to use hashtags. It might seem desperate but it will be helpful. Use around 10-15 hashtags and post them in the comment section of your photo. It will make your caption look cleaner. Another way of getting people to comment and to like your photos is to tag people you know in the photo itself. Not a bad idea to get started huh? Make sure to stick to a theme which would be your niche that I was talking about in Part 1.
You can read Part one by clicking here: Part 1 Introduction.
Part 2, Getting noticed (Quick Tips)
If you stick with a theme your Instagram will stand out from others trust me. Patience is key to growing your pages so don’t stress out if you do not have 1,000 followers in a couple of weeks. It takes time just like anything else. I’ve seen brands work with Influencers that have anywhere from 1,000 followers to 1 million followers. Focus on engagement, if someone comments on a photo, comment back. People like that and it will bring them back and hopefully you will be able to grow a small community on Instagram.
I hope you could take away some tips from the information I provided you above. Don’t forget to subscribe to my website for Part 3 (Making money from your accounts). An email will be sent out to my subscribers once Part 3 is done. If you have any questions put them in the comment section below, I will get back to you asap. Thanks guys.